paraguas.png

Fintual

Between November 2021 and February 2022 I worked on a series of illustrations for El Fintualist, financial education blog issued by Chilean investment firm Fintual. 

The illustrations are made with gouache on paper; the first three commissioned illustrations are in a color palette that includes the brand identity's blues, in contrast to warm hues. The next six ones are in a monochromatic palette made with the logo's blue, in addition to black and white. 

The aim of the nine illustrations was to shorten the distance between the user and financial/investment topics; to present these topics in an accessible, friendly and warm tone.

Some of them have been published in articles in Fintualist México, others in Fintualist Chile.

 

Year: 2021-2022

Client: Fintual

bolsa-de-valores_insta1.jpg
ahorro-banco.png
paraguas.png
Retiro.png
Departamento.png
Fondo.png

Published illustrations for El Fintualist (6/9)

Captura de Pantalla 2022-04-12 a la(s) 20.47.44
bolsa-de-valores_ss
Captura de Pantalla 2022-04-12 a la(s) 20.47.24
Captura de Pantalla 2022-01-19 a la(s) 17.20.27
Captura de Pantalla 2022-01-07 a la(s) 22.51.11
Captura de Pantalla 2022-01-07 a la(s) 22.50.42

Screenshots of the published pieces